Empowering Future Business Leaders at Utah Tech University

College of Business Advocates

Four Students and Dean representing the College of Business Advocate Program

Who We Are

The College of Business Advocate (COBA) Program is a leadership and professional development initiative within the College of Business that empowers students to grow academically, professionally, and personally. COBA members serve as advocates for the college by supporting events, engaging with current and prospective students, and promoting the opportunities and resources available within the COB.

Interested In A COB Tour?

Friday at 11 AM and 1 PM
Located in the Holland near the Welcome Desk!
We Would Be Happy to Introduce You to Our Programs, Clubs and Internship Opportunities.

What We Do

Through hands-on involvement, networking, and service, the program helps students build leadership skills, strengthen their professional presence, and create meaningful connections within the business community.

What We Value

  • Integrity and Trust
  • Approachability
  • Managing Vision and Purpose
  • Problem Solving
  • Building Effective Teams and Peer Relationships
  • Presentation Skills and Informing

Our Story

In October 2024, Leo, Linda, and Mitch traveled to Bowling Green, OH to attend the inaugural Student Ambassador Success Conference hosted at Schmidthorst College of Business at Bowling Green State University. Through engaging workshops led by passionate faculty and staff, students discovered essential skills and insights to launch successful Business student ambassador programs.

Our Mission

We empower ambassadors to inspire and uplift their peers through collaboration and leadership development, creating a culture of excellence and growth.

Our Vision

To be the driving force in shaping tomorrow’s business leaders at Utah Tech, where every student discovers their potential, maximizes their value, and emerges as an innovative, resourceful, and ethical leader in the global marketplace.

Previous Advocates

    SPRING 2026

  • Aiden Duerden
  • Harrison Potter
  • Diana Trujillo Serrano
  • Jackson Feinauer
  • Joseph Odundo
  • Kennedi Wilkins
  • Matthew Pedroza
  • Abidh Aditto
  • Fall 2025

  • Diana Trujillo Serrano
  • Aiden Duerden
  • Leonardo Mendez
  • Harrison Potter
  • Jackson Feinauer
  • SPRING 2025

  • Diana Trujillo Serrano
  • Aiden Duerden
  • Asher Anderson
  • Ian Scadden
  • Hunter Larsen
  • Miki Akiyama
  • Leonardo Mendez
  • Linda Kujat
  • Elora Lutz
  • FALL 2024

  • Leonardo Mendez
  • Linda Kujat
  • Mitch Whaley

Moments in Action

These three young entrepreneurs roll up their sleeves and started working. They developed Mission, Vision, and key competency areas for the group.